SamyRoad recently made a creator video on Grado and me. Use your eyes above!
CNN and Great Big Story recently visited and, with an incredible turn-around time, released a video about how family traditions have been with Grado since 1953. It's much appreciated!
I was eating dinner with my parents when I got an email from Instagram. They said they've been fans of my family and wanted to know if I'd like to be interviewed for a story. To put this calmly, I was honored and it was a nice way to end 2015. We spoke about everything from photography to how I started at Grado. You can see some embeds below or read the whole interview here.
Growing up, Jonathan Grado (@jongrado) kept his dad’s profession to himself. “It kind of became this thing where I didn’t tell anyone about it,” says the 24-year-old New York native. So what was the big family secret? Audio equipment. Launched by Joseph Grado (Jonathan’s uncle) out of his home in 1953, the goal of Grado Labs (@gradolabs) was to create high-quality phonograph cartridges. In 1991, they began making headphones, which have since become a cult favorite among audiophiles — impressive considering the business hasn’t used advertising since 1964. “We came out with a new line of headphones in the summer of 2014. When Christmas came, we were nine weeks back-ordered,” says Jonathan. “Fortunately, we’re still that busy. We’ve just gotten more efficient.” Photo by @jongrado
It was a nice surprise to see my face bigger than it ever should be in Industry Brooklyn Magazine. I don't believe this was ever posted online, but my mom made sure to get enough issues to last a life time. So if you ever want one, you know who to ask.
In 2014, Hypebeast visited and made a video on why Grado doesn't advertise. It was exciting since no one has really ever focused on just that aspect before. Months went by without a word on the video and we assumed they decided to scrap it. That's fine, it happens. A little over a year later though I get a text that says, "Saw you on Hypebeast today! Great video." A year later is better than never.